concrete develops concepts. We develop them in architecture, interior, urban design, branding and conceptual programming. Whatever the brief, we begin by considering the lives of the end-user. We move from small (an individual) to large (the building). People are changed by their buildings. Concrete’s goal is to design spaces that prod human minds in a happier direction. We do this by considering all aspects of each space: shaping the environments, envisioning routes, program the use, and imagine the experience of the people. Life, spaces, buildings. In that order. We call this way of thinking ‘form follows life.’ It applies whether we’re considering the smallest interior or the grandest metropolis. For concrete, the two are intimately connected: a city is a whole, a unified space in which buildings are woven together by public spaces. An interior with millions of rooms.