DesignLSM is a creative studio specialising in Strategy, Branding, Architecture and Interior Design for a diverse portfolio of world class clients within the hospitality industry, with a head office in the UK and satellite offices in Dubai and Europe. Established in 1988, the studio has grown around our co-founders Steve LaBouchardiere and Simon McCarthy’s enthused passion for creating inspiring hospitality spaces. Leading the agency, Managing Director Holly Hallam, has been responsible for driving the business into new territories; spearheading the studio’s strategy service whilst encouraging the team to create brands and environments that push the boundaries of design through unique brand identities and design DNA’s.