DLSM Studio (formally DesignLSM) is a strategically-led creative agency owned by Rachel Pratt and Holly Hallam which specialises in Strategy, Branding and Interior Design for a diverse portfolio of world class clients within the luxury and lifestyle hospitality, leisure and senior living industries.

Originally founded in 1988 by Steve La Bouchardière and Simon McCarthy, the studio has built a legacy of delivering award-winning spaces over the past 37 years, and we are proud to continue shaping compelling and inspiring environments for our clients worldwide.

Whilst the studio’s head office remains firmly rooted in Brighton, UK, our expanding remote team based in the UAE allows to better serve its overseas clientele with an on-the-ground presence.
As masters of creativity and curiosity, the studio bring a wealth of knowledge to deliver spaces that are not only strikingly beautiful, but that are operationally effective, commercially driven and most of all, memorable for its guests.

With an extremely diverse portfolio, our team proudly tailors its approach to each client’s unique vision. Rather than adhering to a signature studio style, we skilfully and strategically create bespoke designs that authentically reflect the true DNA of their clients’ concepts, ensuring each project is distinctive and aligned with its brand identity.
With teams in the UK, Dubai and Europe, we have proudly built up a global reputation, successfully delivering hospitality projects all around the world that speak to the unique locality and specific guest profiles.

With a highly acclaimed portfolio of work across the UK, Asia, UAE, USA, Europe and Africa, we benefit from a global network of trusted suppliers, contractors and craftsmen.