Under the premise IDENTITY, ORIGIN AND FUTURE, which is transversal in all our projects, we are characterized by designing spaces with a playful and symbolic spirit, which allow us to merge historical and contemporary elements of architecture, art, photography, fashion, etc. In the fusion between utilitarian installation (shop) and art installation, the negative space is used to recreate a spatial structure independent of the existing container: “a box within a box”. Upon entering the premises, one perceives a place organized by multipurpose, modular and light structures that generate a virtual, open and neutral space, highly flexible but visually clean. In addition, a comprehensive renovation of the premises (interior and exterior) is planned, seeking to generate a new brand image that fuses the binomial “origin and future”, but with the premise of maintaining the identity of the activity that takes place there and its role within society. Thus, when the visitor enters the premises, he sees it as an iconic element with some recognizable element, a representative, strong and striking space that attracts his attention, focusing and exalting the main product for sale. In addition, it guides (and forces) the movement of customers inside the premises through the development of a continuous geometry that provides an exhibition route as a gallery. The concept of visualizing the route through time, where materials and light merge through movement and perspective, acts in perfect symbiosis with the rest of the intervention. The overall image of “Identity” is therefore intended to capture a futuristic aesthetic, with design strategies that reflect movement and dynamism through certain resources, such as the multiplication of lines that trace a perspective that reinforces the amplitude of the dimension of space; the abstraction and dematerialization of the limits, offering innovative plays of light, reflections, transparencies and superimposition elements; and the intensification of the action through the repetition and multiplication of the positions of the same element. On the other hand, the project is conceived from the original perspective, taking allegorical elements that go back to the beginning of the activities and re-adapting them, displaying them stripped of any pre-existing typology and based on new forms of use or new forms of display that reflect and summarize the craft and the product, in a combination of practicality, utility, synthesis and expression. From this we can conclude the concept of a friendly, fresh place, with a clear identity that transmits to customers the quality of the product under the synthesis of the perspective of the binomial origin and future: “not forgetting what we were, but expressing what we want to be.” Our studio is characterized by approaching PROJECTS IN AN INTEGRAL WAY, paying special attention to the design of both exterior and interior SPACES. Each architectural project is EXCLUSIVE and is inspired by an idea, a concept that evolves until it materializes a personalized and unique space. The design process is completely open and random, drawing on any stimulus or reference that guarantees that the final result is unique and perfectly adapted to the needs of the clients. With this presentation, we are interested in helping you understand the process of knowledge construction, the different ways of approaching and acting on a problem, and the way in which we experiment with different design strategies using our projects as an experimental laboratory. We created an action map based on the ORIGIN-FUTURE binomial, a subjective simplification composed of an antagonistic pair of words, which allowed us to synthesize both those descriptions and project essays under the framework of inflections and descriptions of the projects, and on which we made decisions on general strategic guidelines, all linked physically, experimentally and programmatically, generating spaces that coexist synergistically through a hybrid technique and a mestizo aesthetic.
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