In the face of a changing world where everything became somehow nicer, one firm went the other direction. Someone had to. Why not us? Why not now? Eternal questions answerable only by the asker. The seeker. The soothsayer. Let us be the mile markers ticking off in reverse order on the other side of the highway. The niceness of the nice side of the road with its icy smooth asphalt and hyper clean restrooms becoming a blip in the rearview of life as your tire plunges into a mammoth pothole shaking your car nearly off its axles as it shakes the cobwebs from your mind, liberating the vision and creativity abounding inside you. The carnival of the mind lighting up the night sky, limitless and free as a gravitron.
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