FOODINSPACE / AWARDS 2025

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Friends & Co

Former journalists Christine Samuelian and Belinda Fisher founded Friends & Co in 2011 with a view to working with ambitious companies and organisations that embody creativity, quality and originality.

Headquartered in London since 2011, with an office in Toronto, we promote global brands with design at their core. We fuse creative concepts, collaborations and product development with many years of media relations experience to ensure our clients’ stories are amplified.

As agents in the field, we offer our trusted knowledge and partnership to take our clients’ businesses to another level, and help communicate their stories to critical audiences. We create meaningful connections with media, architects, designers, creative directors, consumers and influencers.

Consider us your company’s creative co-conspirators and strongest advocates.