Designing change: Wherever people encounter spaces, brands or products, identity becomes paramount. For both sides. For some, it’s about perception, strategy, goals, benefits and KPIs. For others, it’s about real need, dreams, desires, aspirations and yes, goals too. In the world we live in today, these encounters are more diverse and agile than ever before. A changing world meets companies in transformation. Our mission is to create identities that can fully embrace this change. Identities that are powerful enough for the now and ready for tomorrow. Perhaps Peter Ippolito and Gunter Fleitz would have put it differently 20 years ago when they first wrote the words ‘Identity Architects’ underneath their names, but they meant nothing other than an optimistic and multifaceted take on all the inherent possibilities of design. Strategically effective, value-adding and driven by optimism.