FOODINSPACE / AWARDS 2024

Park Associati

Architecture Firm

Italy

Park Associati proposes specific and precise projects without neglecting composition and aesthetics. An important design trend is linked to the world of headquarters, designed to be the home of companies and to welcome their identity values, as evidenced by the headquarters of Salewa in Bolzano and Luxottica, Nestlé and Accenture in Milan. Park Associati are fascinated by hybrid typological solutions, especially in the residential sector. The developments of various student residences in Milan, including the first lot of the former Falk area of MilanoSesto in Milan and the student residence in Via Ripamonti that expands and upgrades the fomer Consorzio Agrario (Agricultural Consortium), are a perfect representation of this. Attention to detail and the selection of innovative materials and shapes characterise the pop-up restaurants The Cube and Priceless, as well as the retail projects, from the multifunctional spaces of Tenoha in Milan, to the Hermès boutiques in Italy and Seoul and the Brioni boutiques around the world. Urban regeneration and the retrofitting of historic and modern buildings are other key design themes. In Milan, this is exemplified by the restyling of La Serenissima and Gioiaotto, the conservation interventions in Piazza Cordusio and Via Brisa and the complete redesign of the Engie and the IlSole24Ore headquarters. On a territorial scale, the practice is developing various masterplans, including the transformation of the Bovisa district with the MoLeCoLa project, winner of the international call C40 Reinventing Cities, and the area adjacent to Milan Expo2015, as well as the redevelopment of the Catania Waterfront.

Vertigo, at nhow Milano, Milan – Italy

November 25, 2023

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