RooMoo is an interior design studio founded in Shanghai by Tao Zhang, Ray Zhang, and Marine Bois. The three come from different backgrounds: landscape, architecture, interior, product design, and soft decoration. Regardless of the range of scales projects, they focus on bringing a singular response to the need and aims of all their clients. They study the ordinary to be able to create the outstanding. Therefore, each concept story for every project will be unique. Each material surface used will be subject to a long approach and search. Each fixed piece of furniture and lighting will be bespoke for every project, and each graphic design in every carpet and wallpaper will be customized. RooMoo is willing to play with materials at the crossroads between industrialization and craftsmanship. To apply, re-invent, add, re-use what exists for the pleasure of living to achieve sustainability and protect the environment. RooMoo anchor aims to be environmentally friendly all along the design process and during the construction. They like to give a new life to existing material and bring details through craftsmanship to elevate the beauty of the ordinary. Even though RooMoo worked extensively on hospitality project, they also explored commercial and residential projects. The diversity of their multicultural team allows them to explore the critical point between the local culture and internationalization.