Studio Aisslinger weaves narratives into architecture, spaces, objects and experiences. We pursue new paradigms that can guide our design practice and future challenges. With its unique symbiosis of storytelling, narrative architecture and collage principles STUDIO AISSLINGER counts among the trend-setters in „spatial design“. Additionally, however, we are also pursuing new paradigms to guide our design practice; „experience architecture“ and „instagramable spaces“ have become conceptual centrepieces of our design projects. Design goes beyond form. It is about the constitution of space, of atmospheres. Today, neither stylish minimalism nor the uniform appearance of modular-schematic interior design can be the goal. The urban nomad wants to experience design as patchwork and a cabinet of wonders emerging from his own biography. Thus, the future challenge will be to create no universal style but friendly, daily-life objects fitting the collage that our lives are. Not the minute detail by itself but its behaviour within a complex whole will be important. Colors will experience a renaissance and the designer has to learn again how to combine them virtuosically. In this sense, STUDIO AISSLINGER conceives of the designer as a DJ, sampling material from different sources; he no longer aims for the homogenous „total look“, but instead wants to surprise with a collage of things. As our daily life, as the world itself is a conglomerate of most different elements, STUDIO AISSLINGER does not sight a monochrome, all-encompassing style, but a mixture of vintage, flea-market, classics and archetypical new design; the result is a grown mishmash, turning the heterogeneity of different parts into a vibrant and inspiring atmosphere. Over the last decades, narrative qualities of products and spaces have gained importance. Today, no object or architecture project is able to survive without an intriguing story. Why? Sheer functionality, which for decades served as the designers’ only guideline („form follows function“), has become insufficient. Although not simply wrong and dispensable, in times of digitalisation, it no longer satisfies visitors, clients, and users. A growing need to know more about the product’s origin, the working conditions, under which it is produced, its CO2 footprint or the power balance of the whole building wants to be met. But even beyond this rather technical information, emotional links to the material item get more and more into the centre of attention. Social media make their users search an imaginative, personal contact with the analogue object or space, a personal contact he misses in their digitalized quotidian life. „Storytelling“ can turn the antiseptic product into an object with biography, into an authentic, self-confident item, made of sustainable material in regional manufacture.
