X+O put customer experience and the holistic business vision at the centre of our approach. We partner with our clients from definition to delivery. The studio has extensive experience in commercial, retail, hospitality and wellness sectors. We collaborate with clients to understand how people use spaces, review business objectives and translate this into actionable results, to maximise ROI. By listening, observing, questioning and exploring, we are able to formulate integrated strategies that drive the spatial design and brand execution. This drives compelling customer experiences, and a return on investment. We investigate all aspects of businesses in order to obtain a holistic understanding.