AUM, Kraainem – Belgium

For AUM, entrepreneurs Lucka Whahba and Maxime Gillet didn’t just ask us to design a restaurant and brand identity. They wanted to create a whole new dimension with its very own rituals, people and practices. An experience set in the here and now. A place where you won’t be disturbed by worries about the past and future.
We designed AUM as a full-fledged international experience that aims to bring visitors into an engaging, oriental-infused world of its own. Both the interior design and branding are conceived around the central idea of AUM as a place to enjoy the here and now, in every single moment of the journey, throughout dinner and nightly dance moves.
AUM is a sacred sound. A meditative mantra. In line with this thought, there’s a deep mental involvement in anything AUM offers its visitors. While you’re having dinner, the intimate light setting puts different, intriguing details of the interior design forward.
Everything is designed to enhance the changing atmosphere during the evening. The parametric ceiling with a lotus pattern forms a mirrored showpiece in the center of the room and reflects the atmosphere, colors and dynamic of the evening.
Guests are constantly discovering new details, such as the AUM symbols incorporated in glass, the luxurious upholstery and stitching, table tops with marquetry and even more AUM symbolism that becomes visible later in the evening through the wooden beads of the window screens.