Expat Roasters, Surabaya – Indonesia

The Challenge
Infusing the EXPAT. Roasters brand principles within a contemporary and immersive experience that captivates coffee enthusiasts.
Our Approach
The design emulates the Balinese origin with a modern and brutalist aesthetic.⁣ Coupled with a unique blend of natural and industrial aesthetics, with exposed concrete and rugged steel beams at its core. Hints of green from the terrazzo flooring and abundant greenery infuse the space, forming a harmonious alliance between the industrial and the natural. The café exudes an industrial aesthetic while incorporating elements of the outdoors, a conscious effort to bring the outside environment inside.
Featuring a multi level indoor, outdoor space and training facility that showcases the full range of coffee through vignettes and bold merchandising. Combined with the retail and coffee bar and depth of seating styles, accentuates a consistent and memorable brand story.