In bringing the vision of Reif Othman to life at Hoe Lee Kow, we embarked on a creative odyssey to fashion an interior that captures his distinctive essence. A revered luminary in Dubai’s culinary sphere, Chef Reif’s artistry melds Korean cuisine, sushi, yakitori, and Korean BBQ into an exquisite symphony.
Given challenge:
To create an unconventional Korean brand in a tasteful but quirky manner.
To mix unconventional Korean design language and traditional art and cuisine.
Fill the brand with the essence of its creator, Reif Othman. To make sure to stay away from K-POP inspiration 😂
How we’ve solved it:
– CONDUCTED DEEP RESEARCH INTO KOREAN CULTURE.
– CONSTANT PROXIMITY TO CHEF REIF, TO UNDERSTAND
– HIS IDEAS AND ADD OUR OWN TWIST TO THEM.
– GENERATED IDEAS THAT COMBINED KOREAN CULTURAL
– ELEMENTS WITH MODERN FINISHES AND ELMENTS OF DECOR.
– DEVELOPED A ROBUST AND QUIRKY BRANDING PACKAGE TO BRING ELEMENTS OF FUN AND ELEVATE THE SPACE.
