Julietta Pastry and Lab, Rome – Italy

Julietta Pastry and Lab was born in Rome in 2023 from the desire to create a gourmet pastry shop with full respect for life, animals and our planet.
Julietta is not only a pastry shop, it is also a shop and a place where you can treat yourself to a moment of relaxation, enjoying a dessert and discovering artisanal products such as cheeses and fermented products created by their own laboratory.
After the great success of Romeow, the property’s restaurant, beloved for its refined and avant-garde vegetable cuisine, it was natural to want to create a place where to share the love for food, the passion for excellence and the commitment to sustainability.
This is how Julietta was born, a place with a warm atmosphere, full of contrasts generated by the use of natural and sustainable materials and finishes that make the shop welcoming and interesting to enjoy and visit.
Julietta Pastry and Lab is a renovation project that radically transformed an old shop into a vegan gourmet pastry shop.
The shop consists of two main spaces: the one on the street, marked by a succession of longitudinal bays, houses the display area and sales to the public; the one further inland contains the rooms used for the production of raw materials, including the laboratory and technological spaces.
The spaces dedicated to the public are articulated according to a linear route that emphasises the display of products thanks to the custom-designed, linear and richly contrasting furnishings.
The display furniture, placed at the sides of the room, consists of sage-coloured storage elements overlaid with backlit shelves joined by dark stained oak panelling.
In the centre of the space are the display counters made of wood and marked by a contrasting frame that frames the base treated with inert mortar.
The vertical walls, on the other hand, are treated with a natural and ecological finish made of natural lime.
The ceilings of the room are the result of a conservative restoration and renovation carried out through a process of removing the deteriorated plaster that brought to light the characteristic vaults made of iron beams and bricks.
The lighting system, on the other hand, is articulated to best emphasise the characteristics of the structure and the elements that make up the intervention as a whole.