As an experience-orientated food court, Le Big TamTam is a milestone in the evolution of metropolitan food markets. The popularity of food markets has been growing in Europe‘s major cities for years, as they bring back the flair of authentic, home-made cuisine prepared by local chefs to city centers that are often dominated by franchise and chain restaurants. In doing so, Le Big TamTam goes one step further than the familiar collection of food market places: Curated, experience- oriented design in every detail and storytelling design elements combined with curated and legendary restaurateurs from Hamburg extend their authentic mood and atmosphere into the community seating areas of the radiant space, which is divided into colourful segments under the central dome of the Hanseviertel.
Hamburg‘s culinary spectrum at TamTam ranges from modern interpretations of fish sandwiches at „Underdocks“, ramen bowls at „Momo Ramen“, Neapolitan pizzas and craft beer from „Überquell“, culinary treats from Mexico at Miguélez and vegetarian, vegan dishes and chicken at Yeah Boy. An open bakery and the central round „Fünf Viertel“ bar will welcome guests under the large dome of the Hanseviertel.
Experience-orientated design
Studio aisslinger works worldwide on public spaces, food markets and hospitality projects as a pioneer of experience-oriented spaces that inspire visitors not only through ultimate design, but above all through sympathetic and unexpected design interventions, materials and colour combinations.
They surprise all users and guests by taking them out of their digital bubble and into a new analogue, real and unexpected world that is fun to discover. Hamburg‘s smallest bar is one such experience-orientated storytelling concept: guests climb up a narrow, steep staircase to a small copper capsule reminiscent of a raised platform or a lighthouse cottage. The capsule turns out to be a cosy, round tower bench with a table that offers the best view over the Le Big TamTam market and still looks inviting and private like a small moon rocket capsule – surrounded by the Saturn rings of the central Indoor farming tower.
