When pastry meets with poetry
Mélanie and Arnaud Mathez are a couple of self-made pastry Chefs, who won the French Macarons Championship. They opened their first store in Cernay, where they live, and a second one in the chic 17th district of Paris. In 2022, they wanted to refurbish their Parisian store to create a new and stronger identity. Démodé worked on the refurbishment of the boutique and took inspiration in the poetry of gardens; the brand name, “Jardin Sucré”, actually means “Sweet Garden”.
Come and open the garden gate
From the street, the pedestrians are immediately attracted by the deep green color of the façade and its cute terrace, featuring garden seatings – designed by Fermob, a French iconic outdoor furniture supplier – and a beautiful roller blind.
Before entering, we can notice a poetic brass peacock handle on the door, inviting us to enter a dreamlike atmosphere…
The store is very tiny, which makes it special as few people can be inside. It feels like a cocoon; we can find green and blue as signature colors, and subtle decorative touches that evoke nature & its poetry. To add light and space, we designed a tinted mirror on the right wall, cut into squares, referring to greenhouses’ canopies. It reflects on the pastries and on the opposite wall which features a delicate blue gradient, echoing to the sky and hosting brass swallows flying away – a symbol of love and loyalty. This unique color gradient has been made onsite by Caroline Seiller, a talented French artist.
The niches, inspired by cabinet of curiosities, a poetic way to show delicatessen products
Before the refurbishment, the wall communicating with the backoffice was plain. We decided to make it deeper and to insert niches with a very cocooning design, as nests for the products. Mélanie, the client, loved “cabinets de curiosités”, so we wanted to give this vibe as well.
We created rounded niches with a warm white texture, surrounding the wooden sliding door. Two niches are in a light blue color, as an echo to the sky, and brass birds are ready to fly away. Inside one niche we can see a delicate round lamp, representing the moon.
Next to the niches, to give balance and to evoke earth, we designed a large cabinet below the tinted mirror, in a deep green-blue color with a wood top, used as well to display products.
Everything has been thought to put the products to the fore while offering a sweet and bucolic getaway to visitors.
