An iconic drive-thru restaurant located on the stunning Jeju Island in South Korea. This project builds upon our ‘Luna’ décor concept, initially crafted for the Chinese market and now embraced globally due to its remarkable success. With this new site, Jeju, we drew from Luna’s inspiration – the circle, symbolizing inclusivity and unity – and adapted it for optimum cultural relevance and emotional resonance with South Korean consumers. Jeju has been brought to life as a complete architectural expression, both interior and exterior.
The design pays homage to the island’s coastal beauty, merging elements of the rising moon and sea waves. Circular cutouts in the facade reflect the moon’s ascent, while wooden slats below emulate rhythmic waves.
Inside, innovative semi-circular seating promotes interaction and connectivity. ‘Full-moon’ windows and partitions enhance transparency and ambiance. The rooftop features local cues like traditional Jeju Halmang statues, fostering community connection.
This project is a powerful example of design and collaboration, and represents a seamless integration of innovation, sustainability, and cultural relevance, setting new standards for fast-food experiences.
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