Oh! Tea, La Plata – Argentina

Oh! Tea brings bubble tea, a sweet and refreshing beverage originated in Asia, to the Buenos Aires market. The brand’s designed locations maintain a consistent theme—a technological and futuristic look inspired by cities like Hong Kong and Seoul. They are characterized by a hybrid identity that integrates cultural and local influences, infused with the youthful and playful perspective of the brand.
Each location adopts a distinctive color, creating its own unique identity while being connected by a monochromatic aesthetic. The La Plata branch of the project features a vibrant blue color that evokes a virtual and immersive atmosphere. The use of indirect neon tube lighting floods the space, enhancing the ambiance.
This project is developed with a multi-programmatic approach. The first area is dedicated to take-away service, designed to create a strong visual and sensory impact. Continuing through the store, there is a designated co-working space. This second area provides a calm and focused environment, fostering a climate for study and collaborative work. The project as a whole is conceived with aesthetic and material coherence, and spatial calibration is prioritized based on functionality.
The entrance of the store exemplifies the various aesthetic elements proposed by the architecture, merging the tangible and the virtual. The curved floor-to-ceiling ceiling materializes as a mirrored surface, creating optical illusions and offering a dynamic visual journey within the space. Every corner of this project becomes a canvas where light and reflection create a new reality, transcending conventional boundaries.
At Oh! Tea, customers immerse themselves in an atmosphere that challenges expectations, inviting them to explore a cutting-edge aesthetic and enjoy a visually and emotionally enriching experience.