FOODINSPACE / AWARDS 2024

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Pretzel, Melbourne – Australia

Project description

Brittany Garbutt first opened the first Pretzel store in 2017 in Northbridge, Perth at the age of 23. Since then, Pretzel has grown into an Australian-wide business with ten stores, employing 182 people and turning over $5 million a year and with further expansion plans in place.A home of happiness that aims to create new and unique eating experiences, spreading the doughy joy of a freshly baked pretzel with tasty toppings of choice.Each and every pretzel pumped out of their pretty pink stores are handmade by one of their artisan pretzel bakers, right there on site. They top all pretzels with only the freshest – funnest ingredients.Brittany has crafted the entire Pretzel brand, concept and design for each store from the ground up.So much joy in a delicious loop.

Photographer
Aaron White

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