The design concept for the new Lower East Side Manhattan location of Rice to Riches is a creative blend of playful shapes, vibrant colors, and interactive elements. These pay homage to the 20-year Soho legacy of the iconic rice pudding parlor while infusing it with an updated twist.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.