FOODINSPACE / AWARDS 2024

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Roadhouse Express, I Petali, Reggio Emilia – Italy

Project description

Express is a new format that starts from the Roadhouse universe, inheriting its experience and knowledge, but aims to offer a more complete experience dedicated to the world of meat, while continuing to maintain a focus on the provenance and freshness of products.
Express is the perfect place for a lunch break with colleagues, a quick snack before or after shopping with family and friends, or just a casual meal at the right price and in the right time thanks to the new service offered.
The customer experience within the restaurant follows this dynamic:
Menu: Menu wall that accompanies the queue. The customer will be able to place the order and payment at the checkout
Order: Choice of menu items and non-alcoholic beverages with free refills
Delivery: Food delivery to table with tracker and table cleaning by Roadhouse Express staff
Second order: Passage of an operator with handheld for order integration at the table (coffee, desserts, etc.)
In-store and delivery/Take Away purchase options.

Photographer
Andrea Vignoli                  
Interior Design Firm
Mazzei Architects                  

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