FOODINSPACE / AWARDS 2024

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Smokery, Oriocenter, Orio al Serio – Italy

Project description

Smokery by Roadhouse opened the second restaurant at Oriocenter shopping mall.The format conceived by Roadhouse SpA evolves into a restyling not only of image but also of menu, giving life to a new concept.The result is a launge bar that can comfortably accommodate its customers for a business meeting, a brunch, an American breakfast, an Italian coffee, delicious desserts, or a meal where smoked meat, prepared following the particular cooking method Low & Slow, remains the undisputed star.The meat is smoked and cooked at a low temperature for up to 12 hours: beef, pork and turkey thus acquire a tender and succulent consistency, to which an unmistakable smoky touch is added.Each choice is available either on the plate or in a sandwich or salad, enriched with traditional sauces and dressed with a delicious side dish.The Coca Cola Free Style Machine allows customers to refill their glass with their favorite drink as often as they want and three Kiosk Orders give the possibility to self-compose each dish on the menu and to order and pay in absolute comfort.Armchairs, benches and chairs, all padded, make your stay comfortable even for long periods, between one order and another, while on the wall stands the words “While you were sleeping we were smoking!”, a claim that defines the personality and essence of the brand very well.

Photographer
Antonia Latino

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