Finalist Awards 24
The Vogue Café Sydney project, a collaborative effort between COOOP, Vogue, and Peter Wang, epitomizes a chic and sophisticated dining experience that seamlessly blends contemporary Australian cuisine with Vogue’s high-fashion aesthetic. The design aims to create a unique, localized atmosphere that resonates with the discerning clientele of Sydney’s Darling Harbour.
The design brief called for a space that is both welcoming and suited to the Australian market. This led to the creation of a warm, inviting environment characterized by subtle tones and a distinctive pop of color, setting it apart from Vogue’s previous global café designs. The intention was to craft a space that feels both elegant and timeless, with an emphasis on subtle detailing, artistic elements, and considered craftsmanship.
The design approach integrates the latest fashion trends while incorporating classic traditional design elements. A key aspect of the project is the focus on biophilic design, which involves bringing natural elements into the space to create a sense of serenity and calm. This is achieved through the use of natural materials, organic shapes, and abundant greenery, which promote a connection to nature and enhance the overall ambiance.
Artisanal detailing and curated art play a significant role in the design, adding layers of sophistication and elegance. For instance, the tiles used on the bottom bar were custom-cut to feature a floral pattern inspired by Vogue’s branding guide, adding a unique and personalized touch to the space.
The selection of materials and finishes is crucial in achieving the desired aesthetic. Elegant materials such as marble, brass, and rich fabrics are used throughout the café, creating a luxurious yet inviting atmosphere. Soft furnishings and bespoke touches further enhance the sense of comfort and sophistication.
The use of colour is carefully considered to create a cohesive and visually appealing environment. Warm tones dominate the palette, providing a sense of intimacy and coziness. These are complemented by strategic pops of colour that add vibrancy and interest to the space.
Artwork is a central element of the design, with pieces chosen by the Vogue Australia team under the guidance of Editorial Director Edwina McCann. The selected artworks feature famous models and actresses, adding a touch of glamour and reinforcing the connection to Vogue’s high-fashion heritage.
Beyond aesthetics, the design also addresses functional aspects to ensure a seamless dining experience. The layout is designed to maximize the use of space, providing ample seating while maintaining an open and airy feel. Attention to detail in the selection of furniture and fixtures ensures both comfort and practicality.
The project faced several challenges, particularly in balancing the need for a sophisticated, high-fashion aesthetic with the practical considerations of a busy café environment. The design team overcame these challenges through careful planning and innovative solutions, ensuring that the final result not only meets but exceeds expectations.
The Vogue Café Sydney project is a testament to the power of collaboration and creativity. By merging contemporary Australian dining with Vogue’s iconic style, the design creates a unique and memorable experience for patrons. The result is a space that is both sophisticated and inviting, reflecting the best of both worlds and setting a new standard for café design in Sydney.
Good Design
The design is visually resolved, functional, safe, high-quality, and commercially viable. It harmonizes modern innovation with classical elegance, ensuring safety and compliance with regulations. The project reflects meticulous craftsmanship and offers excellent value for money.
Design Innovation
Vogue Café Sydney pioneers hospitality design by transforming architectural challenges into distinctive features. Innovative service routing and artistic elements enhance the guest experience. The design reflects a commitment to excellence and originality.
Design Impact
The café offers a luxurious and sophisticated dining experience, enhancing customer well-being. Environmentally, it demonstrates a commitment to sustainability. The design sets a new standard in hospitality, inspiring positive change in professional design.
